Who are The Beatles?

I was working out at the gym very early this morning (honestly) and I was listening to music on my ipod. Among the songs that shuffled through my ears were three Beatles hits. The first was the very 60's pop sound of Ticket To Ride, the second the very psychedelic "Lucy In The Sky" from the genius Sergeant Pepper album and finally the beautiful orchestral ballad "Long and Winding Road".

It made me realize how good The Beatles were at being customer focused and continually changing to stay ahead of the pack and remain number one. They changed their style and they evolved and experimented to exceed the expectations of their fans.

Funnily enough when they needed inspiration the Beatles turned to their Guru MM (Mahrishi Mahesh).

In the market that your organization operates in who are "The Beatles"? and who are you? Hopefully not Herman's Hermits. If your not The Beatles then maybe you should also look to the MM Guru. Just click on the title of this post and follow the Long and Winding Road to Measurable Management.