Richard Branson's Advice for Entrepreneurs

I was with Andy Andrews of the Graduate Institute of Management & Technology in South Africa one day when someone called him asking for Richard Branson's phone number. Needless to say I was impressed that Andy had Richard's phone number. Interestingly GIMT had flown me to Johannesburg on Virgin Airlines. Richard's opening comments harmonize well with the listening approach developed by Measurable Management. His attitude to Banks is pleasantly refreshing too.