As Toyota extends its recall to Europe and China due to a problem with accelerator pedals it's clearly a huge problem for them with large financial implications. Some might say that how does a company like Toyota with such a reputation for quality end up facing a crisis like this?
In my opinion taking action on such a large scale as this is a clear demonstration of how customer focused Toyota have become. The culture developed within Toyota extends beyond reducing costs and increasing efficiency and other inward looking improvement initiatives. Toyota have a culture that puts the customer first and therefore it is no surprise that they have taken this action on such a huge international scale.
We should always remember that every mistake or complaint gives us the opportunity to show the customer that we really want to do our best for them. I applaud Toyota and their actions. If only every other company had such customer focused attitudes.
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